Product Discovery was an essential element of the product development process. I have skills and experience in leading a team using:

• Agile Approach with Sprint methodology with features under 8 weeks effort

• Story mapping and feature prioritisation through RICE (Reach. Impact. Confidence. Effort)

• Requirements documents

• High and low fidelity prototype testing (Figma ) as part of user testing

Field research

In addition to desk research I have conducted several field research studies to assess market problem identification, SWAP platform (mobile and desktop) usability, and elasticity of demand. In November 2022 I led an 8 day research program across 4 US universities involving over 100 students which led to the discovery of the need for redeemable NFTs for food and drink, and a product we developed called SWAPables.

Test and Learn loops

All Fantastec SWAP feature development went through a process of competitor research, SWAP audience/ user ‘needs’ research and User testing.

As features were deployed surveys were issued and platform data analysed on Mixpanel, Google analytics, Power BI and using SQL to track traction and progress against KPIs.