Creative Direction and Strategy
Fantastec Sports Technology and Fantastec SWAP
2017 - 2023
Throughout my tenure as a Creative Director, I had the privilege of leading diverse teams in UX/UI, graphic design, and motion graphics, ensuring our NFTs stood out in the web3 space with unparalleled aesthetic and design quality.
Our collaborative efforts significantly enhanced the visual identity of NFTs, NFT packs, app store screens, video themes, social media content, and the overall branding of our company and products, including the SWAP app's design.
Over seven years, we evolved and set new standards in design excellence.
Creative Direction and Strategy
Nissan Navara brand collateral examples for its global launch in 2015
PRISM
2010 - 2017
In addition to my leadership of our graphic design team, my creative role oversaw the delivery of a wide array of print materials such as postcards, posters, lanyards, ticket wallets, and press kits, to name a few for most brand activations.
While I'm unable to showcase visuals here, my leadership extended to curating catalogues and brochures, varying from concise 12-page overviews to detailed 80-page product brochures for prestigious brands like Aston Martin, complete with technical details, customization options, and pricing.
These ventures demanded a multifaceted skill set, including flat planning, production design, copywriting, layout strategy, and the integration of photography and graphics, all underpinned by effective creative team leadership.
Aston Martin DB9 GT Catalogue, front and back cover 2016
PRISM
2010 - 2017
During my tenure at PRISM, encompassing roles in creative leadership and content direction, I spearheaded the creative and design strategy for every brand partnership and campaign our agency managed.
As showcased in my 2024 portfolio, my work extended beyond content and event product design to ensuring the seamless integration of strategic themes, ideas, and visual identities across all print and digital mediums in omnichannel campaigns. This involved a keen understanding of brand identity elements such as logos, straplines, lock-ups, color palettes, and tone of voice.
My focus was always on creating visually captivating collateral that clearly communicated its intended message, achieving a professional balance between brand consistency and engaging design.
Infiniti brand collateral examples for its Red Bull F1 Racing Partnership 2011-2015
