Content Production Experience: 2007 - 2023.
In 2007 at sports marketing agency PRISM, as You Tube ascended and new social media distribution channels opened up, I took the initiative to start a content production department. I thought if I could use my skills as a storyteller and learn as much as I could about film production, I could sell our content ideas as cost effective tactics to engage the customers of the global brands we represented. Kicking off with Ford’s Feel Football campaign and over 80 shorts edits in 5 languages, we were able to grow. So as the team expanded from 2 people to 14 between 2008 and 2013, my evolving and developing skills as a content strategist, scriptwriter, storyboard art director, producer and director lead to seven digit business revenues for the department, millions of global views for our brands, and several industry awards culminating in a Golden Lion for Aston Martin in 2016.
I have devised and produced hundreds of short form content films, three TV documentaries broadcast in over 100 countries, and countless digital social media assets to support multiple brand campaigns. Below is a small selection which I hope effectively showcases my expertise in this sector.
Fantastec Swap
2023 Fantastec SWAP Social Media Promo
For Fantastec’s second season launch across the USA College Sport sector, a 30 second animation was produced to promote SWAP.
‘How To…’ 2023 User Guides
In summer 2023 as new features were deployed a series of app guides were launched. Scripts, edits and Voice Over were produced with A.I.
2023 SWAP App Intro Animation
Late 2022 and into 2023 SWAP’s UI was updated to fresh white and a new Lottie animation was produced to greet users opening the app.
2020 Arsenal SWAP Social Bites
SWAP content days with our football teams included vox pops content for social media marketing. Arsenal’s players were always delighted to share their opinions.
Aston Martin
DB11 Launch Review
DB11 marked a new era of Aston Martin marque. This film captures key campaign content, launch event and experiential elements which ensured the order book was full as the public launch took place.
Aston Martin Vanquish Zagato
Beautifully captured, passions start to simmer among the Aston Martin faithful in anticipation of the new Vanquish Zagato.
This is DB 11
Nine 30-60 second edits were scripted, storyboarded and produced including this DB11 launch film, Aeroblade and Clamshell stories as part of the launch materials package.
Aston Martin Heritage
Using cars from it’s heritage DB collection and a specially produced wall projection of archive footage, I scripted, storyboarded and directed this 90 edit to support the DB11 launch.
Infiniti’s ‘Inspired Performer’ Series
Kung Fu Vettel - 30 second trailer
F1 World Champion features with martial arts actress Celina Jade in a Kung Fu spoof ahead of the 2012 Chinese F1 GP. Campaign aired to millions globally.
Kung Fu Vettel - Behind Scenes
60 crew filmed for 5 days to prepare the spoof story for F1 star Vettel 2 hour appearance creating multiple content items for global media and Infiniti’s most successful ever shoot.
Watch Me Work - music video
Grammy winner Melanie Fiona teams up with Sebastian Vettel for the third instalment of Infiniti’s Inspired Performers series to make a music video.
Watch Me Work - Behind Scenes
We go behind the scenes at a warehouse in New Jersey to discover the chemistry of this final job swap.
Team Allianz London 2012
Team Allianz Pre Launch
Olympians Steve Cram and Sharon Davies launch Team Allianz ahead on London’s hosting of the 2012 Olympics.
Team Allianz - The Outstanding Competitor
Team Allianz Olympic personalities are announced to inspire Allianz employees through its Outstanding Competitor campaign.
Team Allianz - BAIN motivation series
Team Allianz Olympians feature in a series of six films to inspire Allianz employees to become change makers as outstanding competitors.
Team Allianz - ‘Getting To Know You’ Series
Allianz employees get to know Team Allianz athletes through a series of 10 videos released in the build up to London 2012.
Performance Driving Content
Car Made Autograph
Filmed in Nashville in 2013 this ambitious 2 day shoot shows off the highly precise and technical steering of the Infiniti Q50.
Vettel Races Webber On The Nordschliefe
Infiniti petrol or Infiniti Hybrid car. Which is faster ? Red Bull F1 racing drivers Webber and Vettel test this out on the famous Nordschlieffe.
Vettel Races Webber - Behind Scenes
Only a few hours and 21 miles of track to cover. We look behind the scenes of how this amazing petrol versus hybrid race was captured.
2013 Sochi’s new F1 Track Test
Before all the political troubles, our production captured the first ever drive of the new Sochi F1 track in 2013 by Sebastian Vettel. Includes an incredible 2000 frames of hand drawn animation.
Brand Commercials
100 Plus 55’ Commercial
Asian isotonic sports drink ‘100 Plus’ enrolls Brazilian football icon Pele and young Chelsea talent Oscar in their ‘Stay Thirsty’ commercial.
100 Plus Behind the Scenes
We go behind the scenes of a three day shoot in Barcelona with over 100 cast and crew as they battle uncharacteristic weather and a tough filming schedule.
Fantastec SWAP ‘We Are The Collectors’
Featuring Arsenal FC, Fantastec SWAP launch their NFT campaign ‘We Are The Collectors’ to inspire and build a global community in a new era of digital collectibles.
Kleenex Lumiere Face pads
With a budget of less than $4,000 we scripted, cast, filmed and edited this short commercial for paid social media slots showcasing Lumiere’s ‘play hard, stay beautiful’ narrative.
Documentaries
Ferrari : The Power And The Passion
It is a partnership held since the 1930’s. This 2010 story tells of its beginnings and the present day purpose between two iconic global brands.
Vettel - On Road And On Track
Four time F1 World Champion Sebastian Vettel was a master on track, but also one of the sports most endearing characters off it.
Graduating To The Team
Infiniti’s Engineering Academy recruits the best engineers from across the world to compete for a place on the Renault Sport F1 team.
Graduating To The Team - Trailer
Graduating to the Team trailer for Amazon prime telling the story of a group of young engineers earning a place on the Renault Sport F1 team.