2024 Portfolio

Technology. Strategy. Creative. Content.

It’s been a journey full of amazing people, places and accomplishments. During my career I have always sought to expand my skills and experience into different and complimentary disciplines. In recent years I have immersed myself in technology and software development while continuing to use my content and production experience. I believe I offer a unique and highly valuable range of global experience with hard and soft skills. Please explore the range of sectors and projects I have worked in, clicking images and buttons to discover more detail. As you’ll see many were pioneering, audacious and delivered beyond expectations.

Sector Expertise by Category

Technology

Digital Marketing

Content Production

Creative Direction & Strategy

Brand Partnerships

Event Production

Brand Partnership Campaigns 2006 - 2023

Ford & UEFA Champions League

2006 - 2012: European Account Director for PRISM leading Ford’s iconic partnership with UEFA .
Shell & Ferrari F1

2009 - 2011: Creative strategy and content director role to activate Shell’s technical partnership with Scuderia Ferrari F1.
Allianz and London 2012

2010 - 2012: Strategic, Creative and Ambassador Contract leadership to assemble Team Allianz Olympians to inspire by example through the DNA of the ‘Outstanding Competitor’.
Aston Martin & James Bond

2014 -2017: Creative Director role tasked with media launches of new Aston Martin marque’s including special edition James Bond 007 variations for its discerning audience and customers.
Standard Chartered Banks 'The Greatest Race on Earth'

2006- 2009. Led PRISM’s PR strategy to promote Standard Chartered Banks sponsorship of the Nairobi, Mumbai, Singapore and Hong Kong marathon’s through their Greatest Race on Earth $1m competition.
Rolex and Wimbledon

2015-2016. Led the Creative strategy, content and PR activities activating Rolex’s Iconic Craftsmen theme around its equally iconic partnership with Wimbledon tennis.
Arsenal, Real Madrid & Borussia Dortmund

2018- 2023: Co Founder and Product Lead at Fantastec Sports Technology. Built partnerships with the worlds top football clubs and launched the world’s first football NFT platform Fantastec SWAP across mobile app stores.

More Details

Content Production Case Study

Inspired Performers Review film

Infiniti Red Bull Racing: Inspired Performers

Agency: PRISM

Brand: Infiniti cars / Red Bull Racing F1

Year: 2012

To bring to life Infiniti’s emotive ‘Inspired Performance’ narrative and extend awareness through its partnership with championship F1 team Red Bull Racing F1, I created the ‘Inspired Performers’ series. It comprised of three stories featuring F1 drivers Sebastian Vettel and Mark Webber performing job swap roles with other experts at the top of their profession.

The films were:

1. A Kung Fu spoof ‘Drive of the dragon’ filmed in Shanghai, China

2. A Red Bull Skydiver stunt ‘ Race against gravity’ filmed in Montreal, Canada

3. A music video, ‘Watch me work’, filmed in New York, USA

The content marketing strategy was omni channel focused and featuring long form and short form content for TV networks, social media, photography and media interviews on set. It was a hugely successful series for the Infiniti brand. My role was strategic development, script writer, Executive producer and producer roles. In China I lead a team of over 60 production cast and crew over a 6 day shoot.

Media results from distributed content and media exclusives

300 million terrestrial television audience views
351.6 million estimated online audience
123,000 online articles tracked
2.2 million print readership

Behind Scenes. Watch me work video featuring Grammy Award winner Melanie Fiona

Event Production Case Study

Nissan Navara Truck Global Launch in Thailand

Agency: PRISM

Brand: Nissan / Nissan Navara Pick-up

Year: 2014

Nissan’s Navara truck is the lifeblood of working communities with its tough performance and adaptive character. To highlight Navara’s versatile appeal for both city and rural dwellers, my role was to conceive a global launch and reveal which articulated the trucks dual appeal, and execute its delivery to global press.

Working with PRISM UK and our Oceana team, we selected specialist suppliers for the structural installation. Bangkok, Thailand was selected for the global press launch, and the jungle mountains of Chaing Mai for media experience drives.

My Bangkok role primarily focused on event concept and production design . The Heritage zone, Navara Reveal zone, and Navara Innovation Features zone were created and built to tell the city and country story. I was also responsible for graphics, content and show running as show director to over 600 global journalists across three launch events.

I also led the event production for the Chaing Mai drive experience. We had the challenge of the rainy season and hotel facilities which required a bespoke venue to host media and deliver media briefings. We installed the revolutionary dual ‘Igloo’ structure with two zones. Each zone hosted unique 360 degree content shows further demonstrating the all round capability of the Nissan Navara.

Media results